Whitney Middleton

Image & Creative Direction

Support CPS Sales & Student Design Contest

When Chance the Rapper put forth a call to action to support the deeply underfunded Chicago Public Schools, I answered. As the child of two public educators, this hit close to home.  I conceptualized turning the resources I had readily at hand, clothing & accessories, into a sale with proceeds benefiting the New Chance Fund & SocialWorks.

We gathered donations of vintage & new clothing items, and designed a run of limited edition “Support CPS” Champion sweatshirts. The sale was so successful, we sold out of sweatshirts in an hour & immediately began planning further initiatives with the support of SocialWorks. We turned the sweatshirt design into a rainbow of Champion t-shirts at a second sale. Then, I created the idea of giving CPS students the opportunity to design their own take on the Support CPS logo.

The Support CPS Student Design Contest was introduced for students of all ages, grades K-12. We received hundreds of submissions from digital files to crayon drawings. A panel of Chicago artists selected 5 winning designs, and I worked directly with students, their families & teachers to design merch that would be sold to benefit their schools.

We continued to celebrate the student designers & raise more funds at a fashion show I co-produced with Unity Fashion Club Northwestern & SocialWorks. Of all the projects I’ve been honored to contribute to, this has been by far the most rewarding.